You’ve already changed the game
The media is abuzz with your fitness technology. Everything from heart rate monitors to pedometers to cycling power meters is becoming more and more a part of the fitness regimens of athletes worldwide.
We even see fitness data programs and technology that bridges major active lifestyle brands with the world’s largest entertainment companies. These video games, music/exercise programs and workout regimens are fun, fresh and innovative — and have huge participation rates.
Now change the target: from athletes to everyone else
As prices make your systems more accessible, it’s time to transition the experience from early adopters such as athletes and personal trainers to everyone else. By rewarding any and every participant for doing quantifiable, evidence-based healthy behaviors, Sweat Equity Network by its very existence will instantly increase trial and purchase of biometric devices and related tracking services.
Sweat Equity Network sells your technology for you
Think about it. Every SEN participant can maximize their point-earning potential by using evidenced-based tracking systems, like those you offer. Participants opt in for free. Even if only 20% of the potential millions of SEN participants are motivated to sign up for your services, how many more products will you sell? Yes, the earning potential is amazing.
Here is how you fit into the SEN Coalition. Think of yourself as the conduit — the connector — between the participant and all their evidence-based activity. By providing evidence-based tracking, you actuate participants’ fitness goals and aspirations into reality. You sponsor Sweat Equity Network points for purchase of your devices, systems and subscription services. They’ll earn those points for working out with your devices and tracking biometric data feeds that capture measurable fitness activity. Our participant site manages the comprehensive online experience that turns your data feeds into points.
The self-supported community model encourages — and awards — sharing. By talking about your fitness devices across the Network they will help sell more and more of your products. You can even sponsor this behavior. Plus, your value to us does not go unnoticed. If you choose to package and advertise the SEN platform with your product, we will pay you as a broker — a whole new stream of revenue. Not only does becoming a part of the Coalition drive trial, sales and renewals of services, but this you can also be a SEN broker. Change people, they adopt and everyone wins.